Google Ads (formerly known as Google AdWords) is an online advertising platform by Google that allows businesses to show ads on Google’s search engine and its partner sites.
With Google Ads, you can:
✅ Display your ads when someone searches for relevant keywords
✅ Drive traffic to your website instantly
✅ Increase leads, calls, or sales
✅ Track and measure every campaign result
Essentially, Google Ads helps you pay for visibility, ensuring your business shows up when potential customers are ready to take action.
How Google Ads Works
Google Ads operates on a Pay-Per-Click (PPC) model — meaning you pay only when someone clicks on your ad.
Here’s a simple breakdown:
- You choose keywords related to your business.
- You create an ad targeting those keywords.
- When users search for those terms on Google, your ad appears.
- You pay only if they click on it and visit your website.
This system makes advertising efficient — you spend money only on real interest, not just impressions.
Google Ads offers several campaign types to match different business goals:
1. Search Ads
These are text-based ads that appear on Google search results.
✅ Best for: Lead generation, local services, or eCommerce.
2. Display Ads
Visually engaging ads that appear across millions of Google partner websites.
✅ Best for: Brand awareness and remarketing.
3. Video Ads (YouTube Ads)
Short video ads that play before or during YouTube videos.
✅ Best for: Visual storytelling and increasing brand recall.
4. Shopping Ads
Product-based ads that show images, prices, and store names.
✅ Best for: Online retailers and eCommerce brands.
5. App Promotion Ads
Ads that promote mobile app downloads or engagement.
✅ Best for: App developers and startups.
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